For marketers, ‘ecological’ hasn’t always been a sexy USP, and as they say in the game – sex(y) sells. So, when retail giants Coles and Woollies did a good thing and got behind the plastic bag ban, a bigger shift in thinking around ecology and brand ensued, and along with that an irreversible shift in the thinking and conversation from … Continue reading Why Reusable is your new best ‘marketing’ friend.